The colorful and playful 3D emojis along the coast of Ostend create an iconic experience that appeals to and inspires visitors.

These large emojis are designed to capture the vibrant atmosphere of the Belgian coastline and put a smile on everyone's face. This activation reinforces Ostend's branding as a playful and accessible destination, where creativity and fun are key.

The presence of the emojis makes the beach more appealing and creates a memorable experience for families and tourists. This initiative reflects the innovative approach of Plug n' Play, which focuses on creating unforgettable brand experiences that engage audiences and highlight the identity of the location.

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