For the opening of a new Mc Donalds restaurant, TBWA devised an activation in which a large Big Mac was hung up as a piñata.

Isocraft made the 3D model, milled and sculpted the shape and filled the blowup with gadgets and gifts. The trick for us was to make something that was sturdy enough but not too sturdy so it didn't break too quickly.

The placement and further decoration of the activation was provided by Fritz Decors.